not discriminate between male, female, young, old, rich,
poor, illiterate or PhDs. No one or group has been
- ~ Since 1990, 5 million
people have died from cancer.
- ~ Approximately 1.3
million new cases of cancer are expected to be
diagnosed this year alone.
- ~ Men have a 1 in 2
lifetime risk of developing cancer.
- ~ Women have a 1 in 3
lifetime risk of developing cancer.
- ~ Cancer is the second
leading cause of death; heart disease is the first.
- ~ One of every four deaths
is from cancer.
- ~ Approximately 8 million
Americans alive today have a history of cancer. Some
can be considered cured, even if their cancer
returns after 5 years. Others still have cancer.
- ~ The overall annual costs
for cancer equal $107 billion; $37 billion of that
amount accounts for direct medical costs. Treatment
of breast, lung and prostate cancers account for
more than half of the direct medical costs.
Cancer Society states that up to 40% of all cancers can
differentiation and stop cell division.
The term differentiation refers to the process by
which a cell in the body becomes mature and gains all of
the features that it needs to work properly. Cancer
cells divide, ignoring all signals to stop, and they do
not differentiate properly. A compound in fruits and
vegetables, such as carotenoid-derived vitamin A, that
encourages a cell to differentiate will interfere with
the process of uncontrolled abnormal division typical of
antioxidants. Free molecules of oxygen within
cells, also known as free radicals, can cause damage to
cells. Free radicals are produced by the cell as natural
by-products of normal cell activities, or in response to
harmful contact with something in its environment.
Antioxidants, such as vitamin E, are compounds that
absorb free radicals.
activity of detoxifying enzymes. Sometimes cells
are exposed to cancer-causing compounds called
carcinogens. The body uses enzymes to make these
chemicals harmless (detoxify them). An enzyme is a
protein produced by living cells that begins or
speeds-up a chemical reaction in the body without being
permanently changed itself. Some chemicals in fruits and
vegetables, such as dithiolthiones in broccoli, have
been shown to increase the activity of detoxifying
enzymes in the body.
function. The consumption of fruits and
vegetables may strengthen the immune system, which is
the body's defense against disease and cancer.
As much as 30% of breast cancer
risk has been linked to the way we eat. Dietary changes
to eat more fruits and vegetables may provide women with
an easy way to reduce their risk of developing breast
People who eat 5 servings a day
have HALF the risk of developing cancer as those who eat
only 1-2 servings a day?
A Harvard study of over 80,000
female nurses found that the long term risk-reducing
benefits of a high folate intake rested mainly in women
who supplemented their diets with a multivitamin
containing folic acid. Folate can be found in dark leafy
"IF YOU CAN'T AFFORD PREVENTION, HOW WILL YOU AFFORD
Fruits & Vegetables
As a group of foods, fruits and
vegetables are proving to be some of the most healthful
eating choices we can make. The new Dietary Guidelines
for Americans recommend plant foods to be the basis of a
healthy diet. They are free of cholesterol, low in
saturated fats, contain the essential fats required for
good health, are low in calories and high in fiber and
nutrients. Fruits and vegetables are also packed with
hundreds of "phytochemicals” that scientists are
discovering are protective against many diseases.
vegetables can be protective against:
Unprocessed fruits and vegetables are high in dietary
fiber and low in calories, just the combination needed
to help reduce the risk for diabetes. One study showed
that healthy eating along with daily physical activity
reduced the risk of diabetes by 58% in a large group of
overweight, diabetes-prone individuals. PureEssentials
Fruits & Vegetables (A Whole Food Product) have all the
nutrients and fiber without the sugar and salt.
Eat a large variety of fresh
fruits and vegetables including dark leafy greens and
bright yellow and red fruits and vegetables. Eat at
least 5 servings per day (5 to 9 are recommended).
Fruits and vegetables are also
high in many "phytochemicals" and antioxidants. One
recent study2 looked at the levels of vitamin C in the
blood and found that those people who ate the most
fruits and vegetables (the primary source of vitamin C)
had a 50% reduction in mortality from any cause. The
researchers estimated that for every one-serving
increase of fruits and vegetables, the risk for cancer
dropped 15%, the risk for cardiovascular disease by 30%
and the risk for death from any cause by 20%. These are
remarkable decreases in mortality from just eating more
fruits and vegetables!
eat your... broccoli?
Many people are aware that
nutrition experts recommend eating at least five
servings of fruits and vegetables a day. A prolific body
of evidence links produce intake to everything from
lower blood pressure to a reduced risk of cancer and
better vision. Fruits and vegetables also add fiber,
vitamins, minerals and potentially valuable plant
compounds like antioxidants to the diet. And as an extra
bonus, fruits and vegetables also add flavor, variety,
and texture to meals at a generally low calorie cost. In
fact, non-starchy vegetables contain roughly only 25
calories per half-cup serving; a serving of fruit
averages only about 60 calories.
and Vegetables Year-Round is a Key to Staying Healthy
You know the importance of
eating plenty of fruits and vegetables. During the
summertime it's easy-- a salad is perfect when it's too
hot to cook, or along with that grilled burger you eat
an ear of corn, tomato slices, and watermelon for
dessert. But by winter the only vegetables on your plate
If this sounds familiar you may
not be getting all the protective benefits that produce
can provide against disease. A recent study in Public
Health Nutrition points out that maintaining fruit and
vegetable intake throughout the year is something that
everyone needs do to reduce their risk of disease.
A seven-year study included men
and women, ages 35 to 75, who reported their usual
intakes of fruits and salad vegetables, such as leafy
greens, tomatoes, and cucumbers, during the summer and
winter months. The researchers analyzed this information
and found that fruit and vegetable consumption appeared
to provide protection from heart disease in women,
particularly in those who ate the most salad vegetables
year-round. In men, consistent consumption of fruits and
vegetables in both winter and summer also offered the
most benefit; men who ate salad vegetables year-round
were less likely than other men to suffer from heart
disease and cancer.
The findings of this study are
consistent with many others: eating fruits and
vegetables plays a significant role in disease risk
reduction. And consistency appears to be the key, since
people who make the effort to eat a produce-rich diet on
a regular basis are healthier than people who wait for
summer season fruits and vegetables to add variety to
problem with today's food supply is that farmland
soil is depleted of minerals and most of the food we eat
is highly processed. The more you heat and process food,
the more enzymes, vitamins and minerals are lost. Thus,
it's virtually impossible to get all the nutrition you
need from today's food supply. It is very clear that we
need to take nutritional supplements in today's modern
Source: Tufts University
August 24, 2000 (Reviewed: December 13, 2002)
Source: Seasonal consumption of salad vegetables and
fresh fruit in relation to the development of
cardiovascular disease and cancer. BD. Cox, et al.,
Public Health Nutrition, 2000, vol. 3, pp. 19—29Source:
Dietary Guidelines for Americans, 2000
"Use plant foods as the foundation of your meals.
Eating a variety of grains (especially
whole-grain foods), fruits, and vegetables is the basis
of healthy eating."